Zed Live is more than an events company, it’s the beating heart of live music in the Northeast of Italy. From packed arenas to open-air festivals, Zed brings the biggest names in music to life, turning every show into a collective experience. For decades, they’ve been shaping the cultural landscape of entire cities, one unforgettable night at a time.
2021 — 2025
Brand Strategy, Social Media, Campaigns, Copywriting, Content Creation
Entertainment
Their shows are more than just concerts — and their venues are more than just locations.
Zed Venues: Gran Teatro Geox, Teatro Clerici, Kioene Arena, Pala Unical, Padova Hall (Fiera di Padova), Stadio Euganeo, Piazzola Live Festival, Pala George, Prealpi Sanbagio Arena
ilMuretto, reloaded.
For over 30 years, ilMuretto has been more than a club — it’s been a rite of passage for generations of partygoers. When it came time to rewrite its visual identity, the challenge was clear: respect the legend, while designing for the future.
We crafted a bold, minimal symbol that captures the hypnotic rhythm of the dancefloor — a mark that vibrates with energy and movement. Alongside, we introduced a new payoff, “Dancing till morning”, a manifesto for those who never stop.
The result is a brand that feels timeless yet forward-thinking, just like the nights at Il Muretto: unforgettable, iconic, and always evolving.
From branding to full creative direction.
More than just a rebrand, our partnership with ilMuretto means we oversee the entire communication and marketing of the club, season after season — from strategy to execution. Every summer we launch a new creative concept, turning the brand into a living, breathing story that evolves with its audience:
2022 – Never Settle For Less
2023 – Shaping The Beat
2024 – Say It Loud!
2025 – Break The Silence
We handle it all: press office, social media, content creation, campaigns, editorial tone of voice, on-site activations. Every touchpoint, every beat, every story is carefully crafted to keep ilMuretto at the center of the nightlife conversation.
A club that never sleeps deserves a brand that never stops.
SERVICE
Brand Strategy
Visual Identity
Art Direction
Copywriting
Press Office
Social Media Management
Campaigns
Content Creation
Creative Direction
SERVICE
Clubbing
CREDITS
Creative Dystopia
Photo Carlo Alberto Dalla Siega
Video Leonardo Maso, Filippo Gobbin, Zerobrand